AWS for M&E Blog

Category: Storage

Optimizing compression settings for cost efficiencies with AWS Media Services

Video compression is complex. Quality, bitrate efficiency, latency, and cost optimization all seem to compete against each other. Determining the right balance of each takes trial and error. This blog post showcases examples of different codecs, color spaces, encoding settings, and output settings to give you a starting point for your own testing. We look […]

Watch now: HBO Max uses canaries on AWS for outside-in validation

Stand-alone streaming platform HBO Max entertains global audiences of all ages with HBO programing, blockbuster movies, and original content, with its international subscriber base topping 73 million. Responsible for building tools for operational visibility and fraud mitigation, HBO Max’s operational experience team created a solution for internal stakeholders to easily see the status of the […]

Enable Microsoft Smooth Streaming to resource-constrained devices using Lambda@Edge and AWS Elemental MediaPackage

AWS Elemental MediaPackage is a highly scalable video origination and just-in-time packaging service. Using either a live HLS input from an encoder such as AWS Elemental MediaLive or media files from Amazon Simple Storage Service (Amazon S3), the service packages video content with optional encryption to HLS, DASH-ISO, CMAF and Microsoft Smooth (MSS) formats. The majority […]

Pixomondo puts AWS at core of multi-stage setup for virtual production studio

Global creative studio Pixomondo (PXO) has a well-earned reputation for producing high-end visual effects (VFX), having collected a trove of prestigious industry awards over the past two decades, including an Academy Award and several Emmy and Visual Effects Society (VES) Award wins. In a state of perpetual reinvention, the company has experimented with different tools […]

Guest post: Modernizing NASCAR’s multi-PB media archive at speed with AWS Storage

The sanctioning body for American auto racing, the National Association for Stock Car Auto Racing (NASCAR) has amassed a vast content library of video, audio, and image assets since it was founded in 1948. Each year, its archive continues to grow by 1.5 PB – 2 PB of data, making managing its legacy LTO tape storage unwieldy. […]

Cloud rendering using Pixar’s Tractor on AWS

Rendering is the process of converting 3D models into 2D images that can be displayed on screen and is a critical part of making almost any movie these days. Rendering is resource-intensive, requiring powerful computational processing. With 8K resolution coming online, the demand for compute resources for rendering is at an all-time high. When the […]

How virtual workstations are reshaping talent acquisition and production workflows

A look at how cloud technology and remote access solutions provided by AWS and Leostream set creative studios up for post-pandemic success “The show must go on,” is a mantra for anyone working in sports, news, lifestyle, and entertainment. Bringing a production, TV series, or broadcast event to life relies heavily on technology that can […]

In this diagram, two types of feeds are processed. First, the live RTMP feed from the game court is processed by the media pipeline using AWS Elemental MediaLive and MediaConvert services to create video clips. Second, Hawk-Eye and statistical feeds are pushed into Amazon Kinesis streams. Lambda processes these events and stores them in Aurora Serverless Postgres database.

How Infosys reimagines the game of tennis using AWS

This post has been co-authored by Rohit Agnihotri, Chief Architect of Infosys Tennis Platform, and Satheesh Kumar, Principal Solutions Architect at AWS Infosys is a global leader in next-generation digital services and has developed innovative solutions to engage stakeholders in the sports ecosystem. Infosys is the official digital innovation partner for major tennis events like the […]

TBS develops live broadcast-ready remote appearance tool on Amazon Chime SDK in three months

Tokyo Broadcasting System Television, Inc. (TBS) offers a wide range of services including TV broadcasting, video distribution, film production, and cultural projects. When the pandemic effectively halted in-person studio appearances and guests had to be remotely incorporated into live programs, the company sought an alternative to pre-existing video conferencing solutions, which couldn’t meet its high-quality broadcasting […]

Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon […]