Category: Amazon Pinpoint

In our previous post How to Integrate Your Headless Commerce Retail Store With Commercetools—Part 1, we walked you through the process to integrate an ecommerce store front end with a backend retail microservice from the commercetools solution using commercetools’s APIs. Built in the Amazon Web Services (AWS) cloud, commercetools provides a set of flexible REST […]

Introduction Generation Z (Gen Z), the generation born between 1997 to 2012, includes 67 million individuals, or roughly 20 percent of the US population. Gen Z individuals spend more time texting, also known as short messaging service (SMS), on their mobile devices than any other demographic. The pandemic has galvanized most restaurants to add food […]

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

In this blog post, I’ll share a solution for automating the process of capturing your customers’ interests in a product category so you can tailor your marketing messages. I use a retail example to demonstrate how you can use AWS services to build sophisticated processes that generate relevant communications to your customers. This solution is […]

The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]

Financial services organizations are facing challenges around loyalty, persistent churn, fragmented attention, and driving organic growth. There are external factors contributing to these challenges, such as the widespread adoption of mobile services, new digital native market entrants, adapting to generational shifts, and critical industry requirements around compliance and regulations that makes cumbersome to provide innovation […]

The selection of specific crops (corn, soybeans, wheat etc.) is dictated by the heat units and length of the growing season.  This is commonly calculated as Growing Degree Units.  The AWS Registry of Open Data contains global weather datasets dating back over 200 years enabling agricultural crop breeders in the seed/chemical/fertilizer business to optimize their […]

The expansion of laboratory tests for COVID-19 have provided health systems with tools to screen for the coronavirus in their community. While some patients have tested positive for COVID-19 and were well enough to manage their symptoms and recover at home, healthcare providers have been challenged with identifying individuals who have waited longer than advisable […]

Previously, we have discussed how organizations have been stabilizing operations by aggressively optimizing costs, leveraging technology to support remote working, contact centers and ensuring both workforces and customers are safe. This is a complex and involved situation: ensuring maintaining a viable business, whilst balancing people and services, especially without a clear view of how and […]

Innovations in industries like retail, communication, transportation, and entertainment, have forever changed customer expectations. Information and services can now be accessed immediately from nearly any device in any location. For healthcare, this means patients want new ways to conveniently and quickly access care… and taking their business elsewhere if those needs are not met. In […]