AWS for M&E Blog

Customers often ask how to achieve a high cache efficiency when streaming video to a wide range of devices at scale through a Content Delivery Network (CDN).  Specifically, when the client application is delivered from one endpoint (origin A), and the video content itself is delivered from a second endpoint (origin B). This type of […]

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]

Overview This blog helps Raspberry Pi enthusiasts who want to monetize exclusive, but simple-to-set-up, IoT video feeds using server-side ad insertion (SSAI) powered by AWS Media Services from Amazon Web Services (AWS). For example, an exotic dog breed kennel club that nurtures rare and magnificent dog species may choose to showcase its residents on a […]

2023 marks 100 years of the annual National Association of Broadcasters (NAB) conference and exhibition, an amazing milestone considering the state of the media and entertainment industry (M&E) today. The rise of cloud-connected workflows has certainly opened up new possibilities, and as we prepare for our annual trek to Las Vegas, Amazon Web Services (AWS) […]

Amazon Web Services (AWS) launched Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution that enables developers to build interactive video experiences, in 2020. Developers now use Amazon IVS to build apps across many verticals including social networking, ecommerce, and fitness. Collaborative live streaming has emerged as a key trend since the Amazon […]

Introduction Monetizing content with commercials is an essential way for broadcasters to increase revenue. Broadcast content is segmented with markers defining advertising breaks and ad windows. These ad markers are used to insert commercials for display to viewers. After an initial live broadcast, recorded content can be further monetized by using previously aired commercials or […]

This blog post was co-authored by Chen Xiaoyu, ML Solution Director at BytePlus, Hao Chen at AWS, and Tian Shi at AWS. According to Sandvine’s Global Internet Phenomena Report, video content accounted for more than 65% of all internet traffic in 2022. This number is up 24% from 2021 and is set to increase with […]

The stakes run high when producing and delivering daily news for UK media stalwarts like Independent Television News (ITV), Channel 4, and Channel 5, making technological innovation a priority at Independent Television News (ITN). The award-winning production company services these clients, among others, in bringing live news and events, documentaries, sports matches, and other digital […]

With a global box office haul of $2.28 billion and counting, “Avatar: The Way of Water” is an undeniable success. Along with its significant financial achievement, the film has also garnered widespread industry recognition, earning an impressive slate of award wins and nominations. At the 95th Academy Awards, held March 12 in Los Angeles, “Avatar: […]

This blog post is co-authored by Brian Kenworthy and Jason Dvorkin at AWS, and Fereidoon Khosravi at Venera. Quality control (QC) checks have always been a critical step in media supply chain workloads. Today, with the shift to cloud-based workloads on Amazon Web Services (AWS), the QC process has evolved from on-premises desktop software to […]