AWS Partner Network (APN) Blog

New AWS Partner Program Launches and Updates Announced at re:Invent 2022


Thank you for joining us in Las Vegas for AWS re:Invent 2022. We hope you enjoyed all of the educational content and big announcements!

If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner community.

Reminder: You can watch on-demand re:Invent keynotes, leadership sessions, breakouts, and more.

Watch the AWS Partner Keynote

This year’s Partner Experience at re:Invent offered content and activities designed specifically for AWS Partners and prospective partners alike. Attendees learned how to leverage AWS services to build solutions for customers, and explored AWS Partner Network (APN) programs that can help differentiate your business to reach new customers faster.

There were business and technical-focused breakout sessions, workshops, chalk talks, and the not-to-miss Partner Keynote with Ruba Borno, Vice President of AWS Worldwide Channels and Alliances.

Ruba highlighted the ways cloud-powered innovation is uniquely positioning AWS Partners to accelerate customer business transformations. We also heard directly from AWS Partners and customers about how the possibilities are unlimited when working together with AWS and the AWS Partner Network.

Watch the keynote to learn how AWS is tailoring the partner experience to guide partners to higher-value opportunities.

Special thanks to all the AWS Partners and customers who joined Ruba on stage at re:Invent: Atos, Heineken, Shuberg Philis, IBM, Inter, Infor, Confluent, Nasdaq, and Escola da Nuvem.

Congratulations: AWS Partners of the Year!

Announced during a Partner Awards Gala at re:Invent, the 2022 AWS Partner Awards recognize a wide range of partners which have embraced specialization, innovation, and collaboration over the past year. AWS Partner Awards honor partners whose business models continue to evolve and thrive on AWS as they work with customers.

For the first time, AWS Partner Awards included a self-nomination process across a number of award categories and specialization areas awarded at both the regional and global level, where all AWS Partners were invited to participate and submit a nomination. All winners were been validated and selected by a third party.

AWS created award categories based on impact such as innovation, design, social impact, sustainability, industry, and collaboration. We also identified global winners where we recognized AWS Partners with the greatest impact and customer reach, not limited to partners operating in a worldwide capacity.

Please join us in congratulating these AWS Partners for their success!

See the full list of winners >>


AWS Partner Profitability Framework: Deepen and Diversify Your Offerings


We’re excited to introduce the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network.

In 2012, we launched the APN with a few hundred partners. Today, AWS customers can choose offerings from more than 100,000 partners in 150+ countries. Partners are an integral part of AWS, empowering customers to grow their business by leveraging the scale, security, and flexibility of the cloud.

To better understand the key factors that drive partner growth and business opportunity, we commissioned an independent study of AWS Partners with Canalys, a leading global technology analyst firm.

According to the 2022 study conducted by Canalys, for every dollar of AWS revenue, partners across the globe generated a multiple based on their activities, cloud maturity, and business models.

Whether reselling, offering services, co-selling, or a combination of these, partners with a full stack of professional services and the most diversified offerings can achieve a $6.40 multiplier per $1 AWS sold. Services include advisory, design, procurement, building, adopting, and managing.

Learn more about the Partner Profitability Framework >>

Launches and AWS Partner Program Updates

During re:Invent 2022, we announced a host of new AWS Partner programs and updates that you can learn about below. Whether you are just beginning to build or expand your AWS-based business, AWS offers a broad set of programs to help you innovate, expand, and differentiate your offerings.

NEW! Implement Chatbot Solutions with AWS Conversational AI Competency Partners

The AWS Conversational AI Competency is launching in Q1 2023 and helps enterprises implement high-quality, highly effective chatbot, virtual assistant, and interactive voice response (IVR) solutions through the expertise of AWS Partners.

AWS Conversational AI Competency Partners provide domain expertise, tools, and services to aid in selecting use cases, defining natural language understanding (NLU) intents and training phrases, designing effective conversational flows, and more.

 Launch Partners: Accenture, Cation Consulting, Cognigy, Deloitte, NeuraFlash, NLX, Quantiphi, ServisBOT, TensorIoT, VoiceFoundry, XAPP AI

Read the blog post >>

NEW! Optimize Price Performance for Amazon EC2 Workloads with AWS Graviton Delivery Partners

Tens of thousands of customers—from startups to large enterprises—are realizing significant price performance using AWS Graviton-based instances in Amazon EC2.

We’re excited to announce the AWS Graviton Delivery specialization to make it easy for customers to accelerate and scale their adoption of AWS Graviton to achieve better workload performance and cost savings.

 Launch Partners: AllCloud, Caylent, eCloudrover, Slalom, SoftServe, Wangsu

Read the blog post >>

NEW! Discover, Prepare, and Integrate Data at Scale with AWS Glue Delivery Partners

We are pleased to announce the AWS Glue Delivery specialization to help customers find validated partners with expertise and proven success delivering AWS Glue for data integration, data pipeline, and data catalog use cases.

The AWS Glue Delivery specialization recognizes AWS Partners who offer consulting services to help customers modernize their use of data and accelerate digital transformation.

 Launch Partners: ASCENDING, Agilisium, Brillio, MHP – Management – und IT-Beratung, Mission Cloud Services, NorthBay Solutions, Quantiphi, Rackspace Technology, Sigmoid, Slalom, TEKsystems, Wavicle Data Solutions

Read the blog post >>

NEW! Accelerate Machine Learning with Amazon SageMaker Ready Partners

We’re excited to announce the launch of the Amazon SageMaker Ready specialization for partners with Amazon SageMaker software offerings. Through this specialization, customers can identify software solutions that integrate with Amazon SageMaker—allowing them to seamlessly solve use cases and innovate with machine learning.

Software offerings include data platforms, data pre-processing and feature stores, machine learning frameworks, MLOps tools, and business decisioning and applications.

 Launch Partners: Domo, Fiddler, OctoML, Snowflake, Teradata, ThunderSoft, TIBCO, Weights & Biases

Read the blog post >>

NEW! Streaming Analytics and Event-Driven Architecture with Amazon MSK Delivery Partners

The Amazon Managed Streaming for Apache Kafka (MSK) Delivery specialization makes it easy for customers find validated AWS Partners with proven success delivering migrations and building solutions on Amazon MSK.

Amazon MSK Delivery Partners are proficient in expeditiously implementing Amazon MSK integrations with other AWS services to improve the scope and specificity of real-time analytics.

 Launch Partners: Deloitte, HCLTech, Impetus, Infosys, LTIMindtree, Mactores Cognition, Ness Digital Engineering, Quantiphi, Reply

Read the blog post >>

NEW! Optimize Cost and Performance with Amazon EC2 Spot Ready Partners

As customers look for ways to optimize their cloud computing usage and performance, Amazon EC2 Spot Instances provide the ability to do more for less. The Amazon EC2 Spot Ready specialization helps customers find AWS Partner software products that support Amazon EC2 Spot.

Amazon EC2 Spot Ready Partners provide customers the ability to have a cost-optimized, well-architected solution to enable significant savings for their workloads—allowing them to focus on their core offering.

 Launch Partners: ActionIQ, CircleCI, CloudBees, Databricks, Harness, Incredibuild, Intellect Design Arena, Rafay Systems, Starburst, SUSE

Read the blog post >>

AWS Marketplace Announcements

NEW! Streamline Vendor Risk Assessments with AWS Marketplace Vendor Insights

AWS Marketplace Vendor Insights is now generally available in all public AWS Regions where AWS Marketplace is available, helping customers and sellers streamline the complex third-party software risk assessment process by enabling sellers to make security and compliance information available in AWS Marketplace.

A unified web-based dashboard gives governance, risk, and compliance (GRC) teams access to security and compliance information, such as data privacy and residency, application security, and access control. Vendor Insights serves buyers who need help to efficiently validate that third-party software meets their business compliance needs.

Vendor Insights also serves sellers who want to showcase their strong security posture, while reducing the operational burden from responding to buyer requests for risk assessment information.

Read the announcement >>

NEW! AWS Marketplace for Containers Supports Direct Deployment to EKS Clusters

We are excited to announce the extension of the Amazon EKS add-ons deployment experience to include software from AWS Marketplace for Containers. Amazon EKS add-ons allow you to consistently ensure your EKS clusters are secure and stable and reduce the amount of work you need to do in order to install, configure, and update Kubernetes software.

This launch makes it easier for you to find third-party Kubernetes operation software from the Amazon EKS console and deploy it to your EKS clusters using the same commands used to deploy EKS add-ons.

Read the blog post >>

NEW! Integrating Third-Party Data into Your Data Mesh

Data-driven organizations are increasingly using third-party data to gain insights into their competitive landscape, track changing consumer behaviors, develop real-time responses to market dynamics, and optimize their operations with sustainability in mind.

Learn how data-driven organizations can easily integrate third-party data products procured via AWS Data Exchange into their data mesh using the new AWS Data Exchange for AWS Lake Formation feature.

Read the blog post >>


Celebrating 10 Years of the AWS Partner Network!


This year marks the 10-year anniversary of the AWS Partner Network. To celebrate this milestone, we shared a series of partner transformation stories highlighting AWS Partners who have been “all in” and grown with us over the past decade.

As we continue to learn and innovate together, we spoke with some of our partners about the transformation they’ve seen in the industry, how they’ve evolved to better support the ever-growing needs of their customers, and the impact the APN has had on their business.

In our “10 Years of Success” Q&A series, hear from Cloudsoft, F5, beSharp, Nasstar, Omegapoint, ClearScale, Sumo Logic, Appian, Cloudreach, and Alert Logic.

Explore our 10-year anniversary stories >>

Media Coverage of re:Invent for Partners

Stay Connected

Follow AWS and the APN on social media for all the latest updates: