Category: Amazon EC2

ITV, an integrated producer-broadcaster and the largest commercial television network in the UK, experienced a surge in viewership during the pandemic. At the same time, advertisers were being cautious with their spending. ITV needed a way to continue offering the same high-quality services to a larger volume of end users while optimizing costs to decreased […]

With a portfolio of projects starring everything from anthropomorphic body parts and claymation athletes to pop culture icons and psychedelic visuals, creative studio Nathan Love realizes compelling stories through innovative animation and design. For more than a decade, the collective of directors, artists, and producers has collaborated with brands, agencies and fellow studios to develop […]

Creative Studio Runs Simultaneous 4K Projects with Supercharged Cloud Pipeline Erste Group ‘#EdgarsChristmas’ directed by Kyra & Constantin, Passion Pictures Navigating significant entertainment industry shifts is a talent that comes naturally to Passion Pictures. Having been in the business of content production for more than three decades, the multifaceted studio has expanded its offerings and […]

With a background in special effects, founder Alexis Haggar established the boutique, UK-based visual effects studio in 2009 as a resource for filmmakers looking to solve creative problems. In the years since, Lexhag has been the sole visual effects vendor for many episodic television and feature film projects, most recently the BBC period drama “Poldark” […]

Each new technological evolution in media and entertainment (M&E) has pushed the industry to reimagine content creation and consumption. Innovations like the SDI (Serial Digital Interface) family of digital video interfaces, and transporting video over Internet Protocol (IP), for instance, have dramatically impacted how television broadcasting and content production operate. The growing role of the […]

The New York ad scene has received an infusion of technology-powered creativity with the official launch of Preymaker, which was recently announced following months of confidential production. Together with industry veterans Melanie Wickham and Verity Grantham, Preymaker is founded by Angus Kneale, former chief creative officer and co-founder of The Mill New York. Rather than […]

Authored by Tom Schaeffer, Founder, President & CEO of Float Left Interactive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. This post discusses the history and evolution of over-the-top (OTT) streaming and outlines how my company, Float […]

Today AWS unveiled the AWS Cloud Digital Interface (AWS CDI), a new network technology that allows Independent Software Vendors (ISVs) and AWS Partners to build reliable, live video applications that can connect products and services within the AWS Cloud. Workloads that require high-performance connectivity and uncompressed live video transport have historically been deployed on-premises using […]

Live video is a popular and effective mechanism for businesses to stay in contact with their customers and stakeholders. As business constraints continue to evolve and content producers are challenged to produce live content outside the studio, including from their own home, live video production solutions from AWS can help businesses across industries adapt quickly. […]

A tutorial series for cloud-based digital content creation Amazon Web Services (AWS) offers digital content creators, including visual effects and animation studios, a tutorial series to take production entirely to the cloud. This teaching series is designed for small teams looking for ways to scale production, work remotely, and improve collaboration. In the series, we […]