Category: Direct-to-Consumer & Streaming

Stand-alone streaming platform HBO Max entertains global audiences of all ages with HBO programing, blockbuster movies, and original content, with its international subscriber base topping 73 million. Responsible for building tools for operational visibility and fraud mitigation, HBO Max’s operational experience team created a solution for internal stakeholders to easily see the status of the […]

AWS Elemental MediaPackage is a highly scalable video origination and just-in-time packaging service. Using either a live HLS input from an encoder such as AWS Elemental MediaLive or media files from Amazon Simple Storage Service (Amazon S3), the service packages video content with optional encryption to HLS, DASH-ISO, CMAF and Microsoft Smooth (MSS) formats. The majority […]

What is OCR? Optical character recognition (OCR) is the ability for software to recognize characters in an image and to convert those characters to text. This conversion allows the characters to be recognized as specific letters and numbers and therefore to be manipulated along with any other text. Recent areas of research in the use […]

Established brands and startups around the world are discovering the power of live interactive video – from RushTix and Codices, to DeNA, BeLive, GoPro, and beyond. Using Amazon Interactive Video Service (Amazon IVS), these innovative companies are transforming the future of ecommerce, fitness, user-generated content, and more by optimizing the live streaming experience for creators and audiences. A managed live […]

As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]

The new VOD business model In a previous blog post, we discussed how individual manifests of live content can be intercepted regardless of digital rights management (DRM). We proposed that running Synamedia Streaming Piracy Disruption (SPD) on Amazon Web Services (AWS) can help protect content. In this blog post, we expand on that model, describing […]

During the NAB Show 2022, Amazon Web Services showcased purpose-built solutions for media and entertainment (M&E) as well as technology-forward topics in its dedicated theater. Now, you can see many of these demonstrations and presentations on demand, which highlight the transformative power of the cloud across five solution areas for M&E: content production; media supply […]

AWS Elemental MediaTailor Channel Assembly makes it fast, easy, and cost-effective to build schedule-based streaming channels. For customers who have existing libraries of video content, it is more efficient to bulk add that content into MediaTailor so it can be incorporated into your channel’s schedule. In this post, I discuss how to use AWS Step […]

For the leaders at Gamestar+, game night is more than a leisure activity—it’s an avenue to improved social collaboration. “Games have the power to magically transform even the most awkward dinner parties into really fun events,” says Todd Young, cofounder and chief operating officer of Gamestar+. “They really have an intrinsic value to facilitate meaningful […]

This is the second in a series of blog posts about contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post describes in technical terms how to use Amazon Web Services (AWS) to drive contextualization and deeper viewer engagement for live event streams. Click here to read the first post in the series. […]