Category: Industries

SmileShark, a Korean cloud consulting firm operating as a Managed Service Provider (MSP), specializes in the refinement of clients’ cloud strategies and technologies through the implementation of Amazon Web Services (AWS) products and services. SmileShark has completed more than 500 successful projects to date, including cloud migrations, architecture consulting, managed services, and cloud modernization, for […]

This blog was coauthored by Martin Whittaker (Evertz), Jeremy Blythe (Evertz), and Noor Hassan (Amazon Web Services). Introduction  Driven by industry-wide transformation, broadcasters, content owners, and content creators continue to reinvent ways of creating and sharing content in pursuit of greater efficiencies and faster and more effective processes. Evertz, an Amazon Web Services (AWS) Partner, recently […]

In this blog, technologies used to protect content from unauthorized access in the direct-to-consumer (D2C) video delivery domain are discussed and presented in laymen’s terms. To start, let’s answer the question: Why is D2C content protection needed in the first place? Premium video content production is a complex and expensive process. Large budgets are dedicated […]

As the media and entertainment (M&E) industry gears up for the National Association of Broadcasters (NAB) show in Las Vegas April 16-19, Amazon Web Services (AWS) is putting the final touches on a robust slate of programming that highlights how the cloud helps customers create, deliver, and monetize content. Along with celebrating 100 years of […]

Customers often ask how to achieve a high cache efficiency when streaming video to a wide range of devices at scale through a Content Delivery Network (CDN).  Specifically, when the client application is delivered from one endpoint (origin A), and the video content itself is delivered from a second endpoint (origin B). This type of […]

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]

Overview This blog helps Raspberry Pi enthusiasts who want to monetize exclusive, but simple-to-set-up, IoT video feeds using server-side ad insertion (SSAI) powered by AWS Media Services from Amazon Web Services (AWS). For example, an exotic dog breed kennel club that nurtures rare and magnificent dog species may choose to showcase its residents on a […]

2023 marks 100 years of the annual National Association of Broadcasters (NAB) conference and exhibition, an amazing milestone considering the state of the media and entertainment industry (M&E) today. The rise of cloud-connected workflows has certainly opened up new possibilities, and as we prepare for our annual trek to Las Vegas, Amazon Web Services (AWS) […]

Amazon Web Services (AWS) launched Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution that enables developers to build interactive video experiences, in 2020. Developers now use Amazon IVS to build apps across many verticals including social networking, ecommerce, and fitness. Collaborative live streaming has emerged as a key trend since the Amazon […]

Introduction Monetizing content with commercials is an essential way for broadcasters to increase revenue. Broadcast content is segmented with markers defining advertising breaks and ad windows. These ad markers are used to insert commercials for display to viewers. After an initial live broadcast, recorded content can be further monetized by using previously aired commercials or […]