AWS for M&E Blog
Case Study: Netflix builds a global VFX studio in the cloud using NICE DCV on AWS
Netflix, one of the world’s leading entertainment companies, expanded into to content production in 2012. With a culture of continual innovation, Netflix wanted to build a visual effects (VFX) studio in the cloud to attract top VFX and animation artists worldwide, and enable seamless collaboration between global teams. Using NICE DCV and Amazon Elastic Compute […]
“AWS Is How”: Orangetheory Fitness provides live virtual classes to keep people inspired and moving
Exercise is essential to well-being and stress management. But when gyms around the world closed in March 2020, many people lost access to their workout communities at a time when they needed them most. Not only did they have to give up their exercise routines, they lost a vital connection to their coaches, workout partners, […]
Insys Video Technologies builds a flexible VOD solution on AWS for TR Warszawa
Authored by Seweryn Biegański, Presales Engineer. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. When restrictions due to the COVID-19 pandemic put in-person theatrical performances on hold, Polish performing arts theater TR Warszawa was determined to […]
Live IP video closed captioning moves into the cloud with EEG and AWS CDI
For modern audiences, it’s hard to remember a time when closed captioning wasn’t a standard menu option. Across the US and much of the world, accessibility to the essential service became a government mandate via legislation set in the 1990s. Since then, encoding and decoding technology for closed captioning has advanced, but its evolution has […]
Inverleigh Media: content delivery on AWS
This post is co-authored by Guill le Roux, General Manager – Digital at Inverleigh, Rob Spaits, Product Manager at Inverleigh, and Anshumali Sharma, Solutions Architect, AWS. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Media consumption […]
The evolution of broadcast cloud playout
This post is co-authored by Martin Whittaker – Technical Product Director, Evertz, Aekta Joshi – Sr. Cloud Infrastructure Architect – AWS ProServe M&E, and Mark Stephens, Partner Solutions Architect – AWS. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of […]
Case Study: ITV scales and reduces costs by using Amazon EKS on Amazon EC2 Spot Instances
ITV, an integrated producer-broadcaster and the largest commercial television network in the UK, experienced a surge in viewership during the pandemic. At the same time, advertisers were being cautious with their spending. ITV needed a way to continue offering the same high-quality services to a larger volume of end users while optimizing costs to decreased […]
AWS Partners accelerate content creation in the cloud with Amazon Nimble Studio
Creative studios face a number of challenges, from hiring local artists to scaling up (and down) to meet fluctuations in project demand. Artistic talent is critical for a creative studio, and finding local talent is increasingly difficult due to the explosion in demand for digital content creation. Studios now depend on hiring artists working remotely. […]
Using SMPTE 2022-7 with AWS Elemental Live
A growing trend in media production and broadcasting is the migration of video transport from dedicated infrastructure like SDI onto general-purpose IP networks. Factors driving this movement include the increasing capability of commodity networking equipment. Hardware vendors are producing 10, 25 and even 100-Gbit Ethernet hardware at volume, resulting in lower equipment costs. Broadcasters and […]
AWS Elemental Link features for building flexible and cost-efficient live streaming platforms
Introduction Media & Entertainment (M&E) workloads are rapidly evolving to take advantage of hybrid and native cloud architectures. With the increased reliability of public IP-based networks, and the adoption of efficient video codecs like HEVC, the transport of broadcast-grade live event contribution over public IP-based networks is fast replacing rigid and expensive distribution methods of […]