AWS for M&E Blog

Category: Media Services

Luma Pictures Scales its render farm to the cloud with AWS for “Spider-Man: Far From Home”

Luma Pictures regularly contributes impressive visual effects for tentpole features, from superhero blockbusters and family-friendly fantasy to sci-fi thrillers, including recent films like “Once Upon a Time in Hollywood,” “Captain Marvel,” and “Jojo Rabbit.” Surprisingly, the studio is able to deliver this work with a modest headcount of roughly 200 artists across its Santa Monica headquarters […]

AWS Thinkbox releases deadline 10.1

I’m happy to announce that AWS Thinkbox has rolled out Deadline 10.1, the latest version of our production-proven render management software offering new performance enhancements and improved scalability. Deadline 10.1 is a major step forward and reflects our ongoing investment in performance and scale. Among the things I am most excited about for this release […]

Entitlements in AWS Elemental MediaConnect boost IP video transport adoption in the cloud

Where Does Cloud Video Transport Fit In Today’s Broadcast Workflows? The use of private fiber networks in conjunction with satellite facilities is common in today’s broadcast workflows. Anyone who has lit up a dark fiber circuit or booked a slice on a satellite transponder knows the pain points of these processes, especially given their manual […]

Detect silent audio tracks in VOD content with AWS Elemental MediaConvert

Introduction In file-based video processing workflows, content providers often standardize on the mezzanine file format used to share content with their customers and partners. When sharing video-on-demand (VOD) content, produced mezzanine files often have same number of audio tracks regardless of how many are in the actual content. For example, MXF media assets may be […]

[Updated 11/27] Media & Entertainment guide to AWS re:Invent 2019

From December 2 to December 6, more than 60,000 attendees will spread out across six venues on the Las Vegas Strip, which promises to make re:Invent 2019 the biggest re:Invent yet. For M&E attendees looking to get the most out of their experience, follow the steps below: Register for re:Invent Take a look at all of the M&E […]

AWS at “vETC | The Grand Convergence 2019”: Modern MAM & supply chain optimization for IMF

The Entertainment Technology Center at USC hosted “vETC | The Grand Convergence 2019: Innovation and Integration“, their 5th annual virtual conference covering emerging technologies and their impact on the M&E industry. Jack Wenzinger, AWS Partner Solutions Architects in the Media & Entertainment vertical, provided an overview of Media Asset Management and key factors to consider […]

This is my architecture: AWS VOD solution

Tom from our very own AWS Solutions Builder team walks us through an end-to-end solution that he built for video on demand (VOD) on AWS. Customers are already using this solution to run over 60,000 encoding jobs every month. You’ll learn how Tom used Step Functions for the orchestration layer, Lambda for Node.js microservices, Elemental […]

2020 Griffith Observatory

Griffith Observatory finds a rendering solution in AWS Thinkbox (plus some tips when creating dome projection content)

Author: Dawn Fidrick – Producer Contributors: Don Dixon – Art Director, Director, Chris Butler – Astronomical Artist, Gee Yeung – VFX Supervisor The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.  When Griffith Observatory and Friends Of The Observatory […]

Sold on SSAI

This article originally appeared in FEED Magazine, Issue 12. Server-side ad insertion is becoming a more valuable way of delivering advertising – and with cloud-based tools, one that’s becoming easier to implement The great benefit of targeted advertising is the ability to offer the viewer something that is going to be attuned to his or her […]

Washington Post: Arc Lights the Way for Digital

This article originally appeared in FEED Magazine, Issue 14. One of the leading press institutions in the world, The Washington Post, has an impressive legacy of print newspapers. But the digital offerings it’s been developing over the last two decades also continue to break new ground – not only journalistically, but technologically. As The Washington […]