AWS for M&E Blog

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Deepdub’s AI localization tools unlock business opportunities for Paramount’s Ananey Studios

Scaling content globally is no longer optional—it’s urgent. Audiences expect fast, seamless access to high-quality content in their native language. Studios face rising expectations, tighter timelines, and increasingly complex compliance demands. Yet, getting content to global audiences—quickly, locally, and authentically—is harder than it looks. This is where AI is transforming the game. Deepdub provides a […]

Formula 1® unlocks the most competitive season yet with AWS

This post is co-authored by Ruth Buscombe-Divey, AWS Motorsports Ambassador and Technical Advisor and Race Strategist at Formula 1. In the high-octane world of Formula 1® (F1), where milliseconds separate triumph from defeat, data isn’t just valuable—it’s the invisible force reshaping the sport itself. Since 2018, F1 and Amazon Web Services (AWS) have innovated together […]

CaptionHub Live on AWS expands the reach of live video with subtitling

Live event subtitling is a challenging task, especially when it involves translating into multiple languages simultaneously. CaptionHub Live provides a high degree of accuracy while supporting near real-time latency. Subtitles are accurately synchronized to the audio without affecting the broadcast stream. Traditional solutions are often expensive and complicated, deliver sub-optimal results, and affect the broadcast […]

Inside the architecture: How the NFL delivers player performance insights at scale using Amazon QuickSight

Every year, the National Football League (NFL) Scouting Combine brings together hundreds of the most promising college football prospects to showcase their abilities through a series of physical and mental tests. While individual drill results—like 40-yard dash times or bench press repetitions—provide valuable data points, synthesizing this information into actionable insights presents a significant challenge. […]

Beyond the stopwatch: Inside the NFL’s new interactive Combine dashboard

The NFL’s Next Gen Stats Combine IQ system, powered by AWS and Amazon QuickSight, transforms athlete performance data into meaningful insights through real-time tracking, sophisticated analytics, and machine learning models that predict player success probabilities for scouts, teams, and fans following the NFL Combine.

4 Nations Face-Off: Revolutionizing hockey analytics with AWS

The highly anticipated 4 Nations Face-Off (February 12-20, 2025) doesn’t just showcase international hockey excellence—it also highlights the future of hockey analytics. NHL EDGE IQ analytics powered by Amazon Web Services (AWS) machine learning help transform how fans experience the game. Breaking down Ice Tilt Watch as Stathletes’ CEO Meghan Chayka and NHL’s Brant Berglund […]

How the NFL uses generative AI from AWS to streamline media asset search

Behind every gravity-defying catch and over-the-top tackle, a team of engineers and data scientists work tirelessly to bring National Football League (NLF) fans closer to the on-field action. One of the latest NFL analytics implementations is a sophisticated generative AI system built on Amazon Web Services (AWS). Its creation and deployment is one of the […]

Arc XP leverages generative AI to enhance journalism with AWS

In the fiercely competitive digital media landscape, news organizations face the constant challenge of capturing and maintaining user attention. As demand for timely, high-quality journalism grows, publishers need tools that not only speed up content production but also improve its quality and relevance to audiences. For Le Parisien, one of France’s leading newspapers, providing journalists […]

Grabyo optimizes live cloud production with Amazon CloudFront Origin Shield

This blog was coauthored by Mun Wai Kong, CTO, Grabyo and Isaac Martin, VP Engineering, Grabyo. Live cloud production requires the lowest latency possible to deliver a smooth experience for content producers. Receiving a high quality, jitter-free reference stream is crucial to providing timely edits and ensuring a high-quality end-viewer experience in sports event, live […]

NFL Gameplay Media search powered by AWS: A tech deep dive

Football fans have an incredible ability to recall specific moments—game-winning touchdowns, crucial interceptions, and spectacular catches. However, for National Football League (NFL) media producers tasked with finding these specific plays in a sea of thousands of games and millions of plays, it’s like searching for a needle in an ever-growing haystack. What might seem like […]