AWS Media Blog

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Seven West Media amplifies audience engagement with Channel Assembly in AWS Elemental MediaTailor

As the global content marketplace grows increasingly crowded, the race to deliver standout live and video-on-demand (VOD) viewing experiences is on. Ahead of the pack, Seven West Media has fostered a climate of innovation that has ultimately resulted in the delivery of more engaging, premium video content for audiences across its media properties. Making content […]

NAB Best in Market 2021 Winner badge

Advancing entertainment across the media spectrum

This year, Future Publishing put forward its Best in Market awards (previously Best of Show at NAB) to recognize innovation and excellence in newly introduced professional TV/video, radio/audio, and AV products and solutions. “We were impressed with the quality and innovation demonstrated by this year’s Best in Market nominees, ” said Tom Butts, TV Tech […]

Enterprise scale, security, and cost savings for creative workstations on AWS

In our second installment of Edit in the Cloud series, we covered getting started with virtual workstations powered by Amazon Elastic Compute Cloud (Amazon EC2)—a web service that provides secure, resizable compute capacity in the cloud—to meet the needs of creative workloads (for example, Blackmagic Design’s DaVinci Resolve) for media and entertainment (M&E). In this […]

PGA TOUR tees up with AWS to reimagine the fan experience

With every major event, professional sports leagues continue to transform the fan experience using a range of technological advancements, from artificial intelligence (AI) to machine learning (ML) and analytics. Looking to boost fan engagement and streamline its video production and delivery workflow, the PGA TOUR (TOUR) recently enlisted Amazon Web Services (AWS) as its official […]

NHL goes all in on UHD with help from AWS

Fans can now get a clearer, real-time view of what’s happening on the ice through the NHL’s new UHD-enhanced video production pipeline. NHL’s recent technology infrastructure update, which includes the addition of several AWS Elemental Link UHD cloud contribution encoders across 32 NHL arenas, provides innovative viewer experiences. The NHL’s new Link UHDs make it […]

Track and visualize streaming­­­ beacon data on AWS

Capturing viewers’ experience when delivering valuable media content is more important than ever, as more and more streaming service providers are competing for consumer viewership. Tracking quality of service helps providers keep customers. Although data from the edge, from content delivery networks (CDNs) and Origin logs, is extremely valuable, it does not paint a complete […]

Skidmore, Owings & Merrill (SOM) goes all-in on the cloud in pioneering move for dynamic scalability

What do Hollywood blockbusters and one of the world’s most prestigious global architecture, interior design, urban planning, and engineering firms share in common? Turns out, quite a bit, and not just because it designed the Walt Disney Company’s Manhattan headquarters. From One World Trade Center in New York to Dubai’s Burj Khalifa, the portfolio of […]

Secure content using CloudFront Functions

To secure streaming video content from Amazon CloudFront, a fast content delivery network (CDN) service on Amazon Web Services (AWS), two methods are available: signed cookies or signed URLs. Customers can choose to use either one or both, depending on the use case. For example, a customer might choose signed cookies to authorize the resource […]

Building a reusable testing pipeline for AWS Amplify plugins

Authored by Nathan Agez, a software engineer at TrackIt with master’s degrees in computer science from EPITECH France. Nathan has deep knowledge of the AWS Amplify ecosystem and also has extensive experience in building Serverless infrastructure for a variety of projects. He is passionate about open source, automation, travel, and loves playing his guitar when he’s […]

Case Study: Discovery cuts playout cost by 61% and accelerates growth and innovation on AWS

Discovery, a global media company that delivers more than 8,000 hours of original programming in nearly 50 languages to 220 countries and territories each year, needed to innovate its playout system infrastructure. The cost and time required to upkeep the company’s on-premises software made it difficult to grow and innovate. Discovery reduced its on-premises server […]