Category: Analytics

With the rising popularity of generative artificial intelligence (AI), companies are exploring foundation models (FMs) and realizing the immediate benefit they provide to their business. FMs are large machine learning models that are pre-trained on vast amounts of data, which can perform many tasks such as text, code, and generate images. As more companies train […]

More than entertainment, video games unite people across the globe with common interests. It’s that sense of community that drives Freedom Games to support indie developers in bringing their titles to players worldwide. Established in 2020, Freedom Games has built a platform that supports many indie studios every year, with Amazon Web Services (AWS) providing […]

Learn how the developer improved performance at scale while going fully autonomous As an independent video game developer, Small Impact Games (SIG) is accustomed to making the most of its resources to create player-centric experiences. Based in Leicester, England, the studio’s 12-person team has contributed to 22 different titles since its 2012 founding. In gearing […]

AudioMob was founded after we spotted a tremendous monetization opportunity for game developers. Rewarded video ads in mobile games have made developers and publishers money, but always at the expense of interrupting games. Yet these interruptions don’t just irritate players, they can even push them away from a game entirely, thereby damaging retention. This can […]

Game analytics can be a powerful tool to help studios throughout the development cycle. Insights driven from game data can help you to create more engaging, personalized experiences for players and more efficiently monetize games. it can also help with fraud investigations, as well as performance monitoring and error reporting. Anomaly detection is commonly used […]

The creatively inspired studio behind Dofus and Wakfu explains how it transformed data into insights with new architecture and data warehousing. The games industry is fierce in its competitiveness and remarkable in its creativity, but few studios are as immersive in their world building across multiple media as Ankama. The studio takes each of these […]

Authored by Molly Sheets and Greg Cheng Requirements for game analytics vary between games and studios when defining specific data tracked per user. Some studios prefer data pipelines that process data anonymously in order to meet regulatory and privacy compliance standards. Others require unique identifiers to deliver on complex analysis, logging, AI/ML, monetization, and visualization […]

Today’s game developers use analytics as a critical workload to deliver the best gameplay experiences possible for their players. As developers look to have more control over where their data is stored and to reduce the complexities of ingesting data from a variety of sources, many turn to AWS to help them create their own […]

As video games rise in popularity and more games move toward free-to-play models, there’s more opportunity for fraudulent behavior among players. Fraud is problematic for studios because it devalues in-game currency that’s bought with real money and the digital goods that can be purchased with it. Fraud also causes players to lose trust in the […]

Game studios are increasingly realizing the value of player and game data. With analytics, you can turn this data into actionable insights to better meet your players’ high expectations for amazing games. This blog post explores two important components of analytics for games—ingestion and visualization—and how they can be implemented using the AWS Game Analytics […]