Category: Media Services

AWS Elemental MediaTailor is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements and ensure that video seamlessly transitions between advertising and primary content during playback. AWS Elemental MediaTailor manipulates the HTTP Live […]

Presentations have now been published for download. Details and agenda below: Date: July 31 Time: 10:30am-5pm Location: Skirball Cultural Center (parking is limited. Recommend ride sharing) Registration now closed AGENDA Keynote: Enhancing the Viewer Experience with Machine Learning: GrayMeta and the Sky News “Royal Wedding: Who’s Who App” Josh Wiggins (Chief Commercial Officer, GrayMeta) With the […]

Introduction At re:Invent 2017, AWS Elemental released five new media processing and delivery services. One of these services, AWS Elemental MediaConvert, shares functionality with another file-based video transcoding service on AWS, Amazon Elastic Transcoder. Today, we detail the primary differences between these two services. If you are using Amazon Elastic Transcoder and are ready to migrate […]

Guest post by Juan Martinez Puig | Senior Product Manager, Irdeto The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Like many famous 4-letter words, CPIX conveys surprise, shock even, but not in a bad way. It stands […]

Part 1: Defining and Measuring Latency  Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results (this post) Part 4: Reference Architectures and Tests Results In previous installments of this blog series, we explored the options for optimizing latency across the […]

The benefits of using HEVC / H.265 for video content, with its quality improvements and compression efficiency gains compared to AVC / H.264, are well understood. At its 2017 Worldwide Developers Conference, Apple announced that its desktop, mobile platforms and all future hardware will support HEVC content. Apple had already revealed in 2016 the addition […]

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players (this post) Part 4: Reference Architectures and Tests Results Part 3: Recommended Optimizations for Video Players In previous installments of this blogs series, we looked at the possible optimizations that can be applied […]

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]