AWS for M&E Blog

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

Catching the action of a European football (or soccer) match is easy today, with no shortage of available streaming platforms and services to watch players from all leagues go head-to-head. Yet, when it comes to other sports—like handball, basketball, volleyball, hockey, and table tennis—fans have fewer options. To level the playing field for these enthusiasts, […]

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]

Amazon Web Services (AWS) is pleased to announce support for HLS Interstitials for video-on-demand (VOD) workflows in AWS Elemental MediaTailor. The implementation of support for interstitials introduces server-guided ad insertion (SGAI) in MediaTailor, which complements existing server-side ad insertion (SSAI) support. HLS Interstitials offer a versatile and efficient solution for managing and integrating advertising content […]

Open Job Description (OpenJD) is a new open specification introduced by Amazon Web Services (AWS) in January, 2024 that makes job submissions portable across any rendering pipeline. OpenJD includes three Python libraries and tools packages that anyone can use to create integrations with their render pipeline. Openjd-cli provides a command-line tool to develop and run […]

Nonprofit broadcaster Public Broadcasting Service (PBS) is on a mission to serve Americans with trusted programming and resources that educate, entertain, and inspire. By building on Amazon Web Services (AWS), PBS is able to continually innovate while delivering high-quality broadcast and streaming content to more than 100 million viewers across 350 member stations and online, […]

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

AWS Elemental MediaConvert provides broadcast-grade video and audio file transcoding that customers can automate with code to suit their media workflows. With optimized integration for AWS Step Functions in MediaConvert, it is now possible to orchestrate using the low-code visual tool Workflow Studio. This makes building and customizing media workflows accessible even with limited coding experience. This blog post […]

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

Introduction If you broadcast, stream, or distribute live video in the cloud, chances are you’ve spent time building, testing, and securing your workflows. Amazon Web Services (AWS) makes these tasks easy, so you can deliver high-quality experiences to your viewers. But how much time have you spent with the ongoing monitoring of your workflows? If […]