AWS Media Blog

AWS Partner Datazoom integrates with AWS for real-time video analytics

This blog was co-authored with Diane Strutner from Datazoom. The media and entertainment industry is arriving at an important phase of streaming video deployment—observability and optimization. In order to achieve a fully optimized end-to-end video stack, it must be monitored and adjusted for trade-offs between performance and efficiency or profitability. The first goal is to […]

Jon Landau, Academy Award-winning producer, and David Conley of Wētā FX join AWS at re:Invent

This week at AWS re:Invent in Las Vegas, Academy Award-winning producer Jon Landau and the Executive VFX producer at Wētā FX, David Conley, joined Amazon Web Services (AWS) to discuss “Emerging Tech Trends in the Entertainment Industry”. Panelists from AWS included Gretchen Libby, Director of Visual Compute, Nina Walsh, Media & Entertainment Business Development Leader, […]

Leia Inc. and AWS Partner Insys VT build DRM solution with near real-time session checking

As a 3D-experience company, Leia Inc. (Leia) was set to launch beta testing for its latest offering, LeiaFlix, an application that can stream 2D video content in 3D to Lume Pad, Leia’s proprietary handheld tablet that comes equipped with 3D Lightfield display technology. While developing this application, the company wanted to offer a selection of […]

Moving your paywall to the edge with Amazon CloudFront

Publishers face two conflicting requirements when serving content: deliver content quickly by using a Content Delivery Network (CDN) and protect and monetize content using a paywall. The conflict arises because CDNs operate at the network edge, while paywall logic is usually available only at the originating website. Because the CDN does not know whether to […]

Distribute low-latency broadcast content in AWS using JPEG XS and AWS CDI

Introduction Live production workflows are one of the most demanding workloads for broadcasters. Broadcasters require low latency, agility, scalability, and reliability to deliver live content like news and sporting events to consumers. Amazon Web Services (AWS) developed the AWS Cloud Digital Interface (CDI) SDK as an open-source project to help the media and entertainment industry with […]

AWS Thinkbox open sources Krakatoa MY and XMesh MY

Today Amazon Web Services (AWS) announces that AWS Thinkbox plugins Krakatoa and XMesh for Autodesk Maya are now available under the Apache 2.0 open source license. You can access the source code from GitHub for Krakatoa and XMesh for Autodesk Maya. Krakatoa and XMesh are part of a suite of AWS Thinkbox artist tools that […]

Render sequence from Stranger Things season 4. Image courtesy of Netflix.

Netflix supports VFX companies onboard to the cloud, with AWS as key provider

The imaginative characters and settings from Netflix-original content like “Stranger Things,” “Bridgerton,” “Slumberland,” “The Adam Project,” and beyond couldn’t be brought to life for audiences worldwide without visual effects (VFX) and animation behind the scenes. Creating standout imagery for these projects and others requires substantial artistic talent, for which the streamer has acquired established VFX […]

Event platform Voilà reimagines the live digital event experience in HD with Amazon IVS

Live event platform Voilà is built around high quality, interactive video streaming. Envisioned as an intuitive solution to deliver a premium and engaging live event experience digitally, it was used for more than 70 corporate events in the first nine months of 2022 and has continued gaining adoption. Able to stream 1080p video globally at […]

Back to basics: HTTP video streaming

Consumption of video content has transformed dramatically over the last two decades. Just 10 – 15 years ago, viewing of production content was inflexible and limited to a TV set connected to a satellite or terrestrial antenna or to a cable connection, generally through a set-top box (STB) receiver. In recent years, however, the ability […]

Headless Content Management: Why does it matter in digital publishing?

The demand for Headless Content Management Systems (CMS) has grown steadily over the past five years and the trend is expected to continue. According to Future Marketing Insights, the 2022 market for headless CMS was $605 million and will grow to approximately $3.8 billion by 2032. A traditional CMS like WordPress or Drupal is a […]