Category: Sports

Fans can now get a clearer, real-time view of what’s happening on the ice through the NHL’s new UHD-enhanced video production pipeline. NHL’s recent technology infrastructure update, which includes the addition of several AWS Elemental Link UHD cloud contribution encoders across 32 NHL arenas, provides innovative viewer experiences. The NHL’s new Link UHDs make it […]

Since its inception in 1950, Formula 1 (F1) has grown into a globally recognized brand with a massive library of images, audio, and video captured at Grand Prix racing events around the world. The abundance of media assets F1 captured over time are a challenge to store, manage, and use. Researchers, editors, and producers spent […]

Media and entertainment customers face industry-wide transformation, with companies reinventing how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. Industry leaders such as Netflix, FORMULA 1, Discovery, and Disney use the cloud to pioneer new ways to entertain—launching new streaming services, expanding their content catalogs, […]

FOX and AWS are continuing to innovate the way live television is created and distributed in the cloud. Now a year into their strategic collaboration agreement with AWS, FOX dives into how they use AWS Media Services to create adaptable, elastic, and efficient workflows. FOX will share lessons it has learned as pioneers moving the […]

Bundesliga announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch. The new Match Facts are Most Pressed Player, which highlights how often a player in possession experiences a significant pressure situation throughout a match; Attacking Zones, which shows fans where their favorite team is attacking and […]

Introducing me. Magazine, the first digital magazine from Amazon Web Services (AWS) created to celebrate and highlight the successes of our media and entertainment (M&E) customers. Be inspired by stories of collaboration and innovation from across the M&E industry. Learn how AWS customers, including the LA Clippers and Second Spectrum, NASCAR, PBS, Aldea Mexico, Videofashion, […]

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. The come-from-behind victory by the Kansas City Chiefs over the San Francisco 49ers in early February attracted an audience of 102 million viewers in the United States – including the largest ever streaming audience with 3.4 million viewers across a […]

Second Spectrum, the Official Optical Tracking and Analytics Provider of sports leagues such as the National Basketball Association (NBA) and the English Premier League, has chosen AWS as its preferred cloud, machine learning (ML), and artificial intelligence (AI) provider. Second Spectrum has also selected AWS media services to help deliver new kinds of live game-watching […]

Germany’s Bundesliga has selected AWS as its official technology provider to offer more in-depth insight into live Bundesliga games and create new personalized fan experiences. Bundesliga will use artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services from AWS to deliver real-time statistics to predict plays and match outcomes, and recommend personalized experiences […]

This month, Amazon Web Services (AWS) announced that Fox Corporation and AWS have signed a multi-year strategic collaboration agreement to use AWS’s unmatched portfolio of services, highly reliable infrastructure, and professional services organization to enable a new cloud-based media production and delivery platform. The integrated platform for broadcast and digital video services will distribute FOX’s […]