Category: Analytics

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]

This blog was co-authored by Paul Schiller, Product Marketing Manager, and Golan Simani, Director, Cloud & Tech Operations, TAG. In the rapidly evolving world of broadcast, the bar for quality is set higher than ever. Viewers, armed with an expanding choice of content and platforms, demand consistent and superior experiences. Within this context, the value […]

Late last year, AWS for Media & Entertainment (AWS for M&E) launched a new solution area focused on monetization. Through a combination of purpose-built AWS services and Partner offerings, AWS monetization solutions for M&E enable customers to simplify and modernize their advertising, licensing, subscription and marketing technology strategies, increase revenue across viewing platforms, and build […]

Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game While traditional stats like goals scored and save percentage are straightforward to track, more nuanced aspects of a hockey game have been deemed immeasurable – until now. For the first time ever, the National Hockey League […]

This blog demonstrates how to use Large Language Models (LLMs), Amazon Bedrock, and Amazon OpenSearch Service to create a movie recommendations chatbot. The demonstration uses the IMDb and Box Office Mojo Movies/TV/OTT licensable data package, which provides a wide range of entertainment metadata. Many Amazon Web Services (AWS) media and entertainment (M&E) customers license IMDb […]

For avid enthusiasts, seeing their favorite team, performer, or celebrity in person is the ultimate thrill. The journey to these experiences almost always begins with an online ticket purchase, and this is where Ticketmaster, the global ticket marketplace, delivers on its mission of creating seamless, personalized experiences that connect fans with the events and services […]

With the announcement of the AWS for M&E Monetization solution area, Amazon Web Services (AWS) demonstrates new monetization solutions at IBC 2023 that enable media companies to maximize advertising revenue and drive customer engagement across platforms and channels. Ten AWS and AWS Partners feature solutions spanning the end-to-end media advertising lifecycle on stand 5.C90 at […]

This blog post was co-authored by Tony Gentile (Datazoom), and Kerry Travilla (Datazoom). Introduction Observability of real user experiences is incredibly valuable for streaming service operators but can often be difficult or tedious to implement. Writing code to track every event from an application or video player is often prioritized lower than “getting things to […]

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

Sky Italia is one of Europe’s leading media and entertainment companies and the largest pay TV provider in Italy. One of the biggest draws to the service is “X-Factor,” the award-winning TV music competition. A key part of the show is that the home viewing audience votes for their favorite performers, with the results tabulated […]