Category: Industries

The need for resilient technology workloads transcends all industries. It is particularly important for the media and entertainment (M&E) industry because disruption of media workloads may lead to customer churn or brand tarnish. A misunderstanding of resilience as a concept can lead to workloads that may not have resilient architecture or workloads that are over-engineered. […]

In April 2022, AWS introduced the Live Cloud Production Initiative (formerly known as the Virtual Live Remote Production Initiative) to bridge technology gaps and expand our broadcast solution portfolio in collaboration with AWS partners. The aim is to deliver outcomes that benefit our current and future partners, customers, and the M&E community. Because of the […]

Neil Ralph, AWS Principal Sports Partnership Manager reflects on five years of working with Formula 1 in a conversation with Chris Roberts, F1 Director of IT, who spearheaded the organization’s cloud transformation journey. Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on […]

Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

A new Amazon IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

The media and entertainment (M&E) industry has evolved with the digitization of content, proliferation of platforms, changes in the way media is consumed, emergence of user generated content, and globalization. These changes are fueled by and fuel consumer behavior and expectations. Those who were once happy to just record a live telecast of a show […]

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]

Introduction When designing and operating video-on-demand workflows at scale, customers require rich metric data to gain insight into the performance of their transcoding pipelines. AWS Elemental MediaConvert is natively integrated with Amazon CloudWatch and Amazon EventBridge, providing customers with the necessary tools to create actionable and observable systems on Amazon Web Services (AWS). MediaConvert now […]

This is the 6th post in our AWS Artist series, find the other five below: AWS Artist Series: Laying out the opening shots of Spanner AWS Artist Series: Compositing Spanner­­ AWS Artist Series: Creating characters with dynamic wrinkles  AWS Artist Series: Animating Noa  AWS Artist Series: Rigging the bridge for “Spanner” Introduction Picchu is the story […]