AWS for M&E Blog

How to add Open Job Description in your render pipeline

Open Job Description (OpenJD) is a new open specification introduced by Amazon Web Services (AWS) in January, 2024 that makes job submissions portable across any rendering pipeline. OpenJD includes three Python libraries and tools packages that anyone can use to create integrations with their render pipeline. Openjd-cli provides a command-line tool to develop and run […]

PBS modernizes its video encoding workflow with AWS Elemental MediaConvert

Nonprofit broadcaster Public Broadcasting Service (PBS) is on a mission to serve Americans with trusted programming and resources that educate, entertain, and inspire. By building on Amazon Web Services (AWS), PBS is able to continually innovate while delivering high-quality broadcast and streaming content to more than 100 million viewers across 350 member stations and online, […]

AWS celebrates big technology wins at NAB 2024

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

Low code workflows with AWS Elemental MediaConvert

AWS Elemental MediaConvert provides broadcast-grade video and audio file transcoding that customers can automate with code to suit their media workflows. With optimized integration for AWS Step Functions in MediaConvert, it is now possible to orchestrate using the low-code visual tool Workflow Studio. This makes building and customizing media workflows accessible even with limited coding experience. This blog post […]

Unlock increased monetization and lower TCO with server-guided ad insertion for VOD

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

Discover, visualize, and monitor your live video workflows on AWS

Introduction If you broadcast, stream, or distribute live video in the cloud, chances are you’ve spent time building, testing, and securing your workflows. Amazon Web Services (AWS) makes these tasks easy, so you can deliver high-quality experiences to your viewers. But how much time have you spent with the ongoing monitoring of your workflows? If […]

RedToast custom pipeline integration enhances rendering capabilities with AWS Deadline Cloud

Authored by Lisa Brodie, Founder and Producer at  RedToast. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. RedToast started as a small production consulting company run by founder and producer Lisa Brodie. As it grew, the company saw how […]

The next generation of media intelligence with Guidance for Media2Cloud on AWS version 4.0

We are pleased to announce the official release of Guidance for Media2Cloud on AWS version 4.0. This release offers enhancements that assist Amazon Web Services (AWS) customers in monetizing their media archives, generating content metadata more cost effectively, and leveraging generative AI to produce new kinds of content metadata. The new version of Media2Cloud still […]

New AWS monetization solution demonstrations at NAB Show 2024

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

Next-generation AWS Elemental Live hardware unlocks new possibilities for video workflows

Introduction Amazon Web Services (AWS) and AWS Elemental have long-committed to providing the most versatile and feature-complete line of physical encoding appliances for our customers to use in their own data centers and technical operations centers (TOCs). We are pleased to announce that this commitment continues with the release of the next generation of AWS […]